Great and Little Things

On a hilltop in Italy in 1971 Coca-Cola assembled young people from all over the world to create a commerical with a message in song: “I’d like to teach the world to sing in perfect harmony and keep it company…”.

In a recent video Coke focuses on the good in simple things like
People stealing kisses…
Music addicts…
Harmless soldiers…
Honest pickpockets…
Potato chip dealers…
Attacks of friendship…
Love…
Kindness…
Friendly gangs…
Unexpected firemen…
Rebels with a cause…
Peace warriors…
A lot of crazy people…
And a few crazy heroes…
Let’s look at the world a little differently.

See the video here:

http://www.youtube.com/watch?v=auNSrt-QOhw

By including the video below I am making no statements one way or the other about the Coca-Cola Company or its products. However, I do think the core content the marketing message has been wrapped around is a good and worth ninety seconds.

While the video did not make me want to rush to the fridge for a Coke, I am grateful watching it made me pause and acknowledge there are a lot of good people in the world doing many mostly unnoticed small and meaningful positive things all the time.

Character, in great and little things,
means carrying through what you feel able to do.
Johann Wolfgang von Goethe

About James Browning

A seeker working to grow each day and be a better version of my self. Through sharing I commit myself deeper to my ideals and beliefs.
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